Marketing & Sales
Appin Management offers an unrivalled range of marketing and sales training and consultancy services.
In particular we design tailored short courses to meet company specific training needs.
Appin was Scotland's first centre to be approved and accredited by the Institute of Sales and Marketing Management for the delivery of their Professional Education Programme.
Appin also works with small to medium sized businesses to help them improve their sales and marketing efforts by developing the sales skills of sales, marketing and customer service staff. We have assisted a number of small businesses through the Business Gateway by providing training in all aspects of sales development including, Conducting Marketing Research, Prospecting for New Business, Conducting an Effective Sales Interview and Making a Persuasive Sales Presentation.
Tailored Short Courses in Marketing and Sales
Appin designs and delivers 'in house' courses in all aspects of sales and marketing to meet individual company requirements.
These may take the form of one or two day courses and are always delivered at a time and place to suit you.
Recent short courses include:
Writing Sales Letters that Sell (Tourist Board Training)
Developing Quality Sales Leads (Fife Fabrications, Business Gateway)
Delivering Customer Satisfaction (Fife Business Excellence Forum)
Marketing for Business Growth (Various)
Effective Selling Skills (Forth Tool and Valve)
Managing the Sales Team (Reekie Group)
Making Effective Sales Presentations (Forth Tool and Valve)
Delivering Excellent Customer Service (Malmaison)
Business Development (Malmaison)